Creative professional with over 10 years of experience in print, web, and digital media. Skilled in combining design expertise, technical proficiency, and creativity to deliver visually compelling and functional solutions. Adept at balancing artistic vision with structured design principles across various mediums. Passionate about refining and enhancing projects to create innovative and seamless user experiences.
TJP Labs
February 2024 – September 2024Led the creative development of a new product and brand, driving over $1 million in sales and expanding into multiple countries. Secured partnerships with A-list celebrities and influencers.
Led the creative development and production of marketing materials, including ads, flyers, logos, and web design for current and new product lines.
Collaborated with top management and investors to establish product branding and visual identity, driving market success.
Played a pivotal role in designing product packaging and labels in compliance with government regulations, ensuring legal adherence.
Created high-quality assets for partnerships with major brand ambassadors, including Mike Tyson and WhistlinDiesal.
Streamlined marketing asset management with the implementation of a cloud service to organize digital resources.
The Juice Punk
April 2019 - February 2024Spearheaded the design and branding of a new product line that sold for over $250 million within two years of creation.
Led the creation and management of marketing materials (websites, ads, packaging) across multiple countries, ensuring regulatory compliance.
Directed a team of designers to execute creative concepts aligned with business objectives, strengthening brand identity.
Orchestrated and deployed weekly email campaigns, maintaining high compliance standards and creative integrity.
Managed external contractors, including designers and web developers, for high-quality deliverables and project efficiency.
FindLaw Canada - Thomson Reuters
May 2016 - April 2019Designed 40+ award-winning websites for external clients, focusing on user-centered design and accessibility compliance (AODA).
Developed prototypes, engaging directly with clients to refine and implement designs according to their specifications.
Collaborated with development teams to ensure seamless integration of design elements into fully functional websites.
Worked closely with sales teams to translate client needs into effective design solutions, boosting customer satisfaction.
Thomson Reuters
January 2011 - November 2018Designed and launched over 380 responsive email campaigns annually, meeting best practices and compliance standards.
Led the creative efforts for 6 annual high-profile events, delivering 200+ creative assets and achieving $1.5 million in revenue.
Oversaw the redesign of 3 major websites, optimizing user experience and legal compliance, resulting in 3.4 million impressions.
Managed and mentored a team of designers, ensuring quality control, workflow prioritization, and seamless project execution.
Designed and implemented a CMS system, streamlining marketing team workflow and enhancing overall productivity.
Adobe CC
Photoshop
Illustrator
InDesign
Dimension
Substance
Acrobat
Dreamweaver
Microsoft Office 365
Figma
Wordpress
HTML
CSS
Mac OS
Mac Server
Google Analytics
SEO
Creative Thinking
Brand Strategy
Asset Management
Google Analytics
SEO
PPC
Communication
Client Management
Improving Efficiency
Product Development
Team Leadership
CMS implementation
Project Management
Mac OS Support
Multichannel Marketing
AODA Compliant Training
CASL Compliant Training
Fusion 360
Sketchup
Cura
Blender
Z-brush
3D Printing
Laser Cutting
Chris Orwig - Photoshop Portrait Retouching
Team Treehouse - Wordpress , CSS,
HTML, Javascript, CMS,
Development Tool
Painting, Sculpting, Airbrushing
GRAPHIC DESIGN DIPLOMA PROGRAM
Durham College/UOIT September 1999 - May 2002